top of page
Static_FacebookPR_1200x630_MötleyCrüe_DefLeppard_2023_National_AliceCooper.jpg

SECTION 13 - WORLD TOUR PROMO VIDEO

SUMMARY

​

Coming soon is the biggest most exciting concert of the summer! Get ready for their 15-country world tour! These are taglines often associated with the rollout of a well-known artist or band announcement for a world tour. A lot of time effort and money goes into these events and one of the most used methods of promoting them is a promotional video. For this assignment, you will do a 60-second promotional video for 2 artists or bands that are teaming up for a world tour next year using what you've learned from using Adobe Illustrator and Premiere Pro to create your project.

RESEARCH AND COLLECT CONTENT

INSTRUCTIONS

​

  1. The first step is to select a MINIMUM of 2 artists or bands that will be touring together. Here are some rules to follow:

    1. The artists can be current or past. ​

    2. They can be alive or no longer living

    3. You can mix artists like rap and rock, alive and current, etc.

    4. For example, Elvis and Beyonce, The Weekend and Tupac, Pink Floyd and Jimi Hendrix, and Taylor Swift, and Billie Eilish. It can be anything you want!

    5. Go onto Google and YouTube and collect images of both past, present, or future, as well as videos of the artist and performers in concert as well as things like press conferences, in public, paparazzi footage, crazy fans, etc. for your video.

    6. You will also go to font websites like 1001freefonts.com or dafont.com and find fonts to match the style and theme of your video. You may even be able to find fonts that match the artist or band name design.

Screen Shot 2023-03-05 at 2.39.21 PM.png
Screen Shot 2023-03-05 at 2.39.55 PM.png
Screen Shot 2023-03-05 at 2.42.47 PM.png
Screen Shot 2023-03-05 at 2.40.44 PM.png
Screen Shot 2023-03-05 at 2.41.21 PM.png

PART ONE - SUBMIT CONTENT FORM

INSTRUCTIONS

​

  1. **DO THIS FIRST** - Download the form on your right called the "Artist Submission Form" and fill out the required information. 

  2. Your video promo MUST have:​

    1. A minimum of 2 artists​

    2. A minimum of 3 different Fonts to use for titles and graphics.

    3. A minimum of 3 different video clips. Use Quicktime to get your clips

    4. A minimum of 2 songs from each artist to use (4 total). Use the Sample extension to collect your songs

Screen Shot 2023-03-05 at 2.04.02 PM.png
Screen Shot 2023-03-07 at 12.50.11 PM.png

DOWNLOAD FORM

PART TWO - CREATE TOUR POSTER

INSTRUCTIONS

​

  1. ​Using the content you collected and created for your video, you will now design a poster to promote the world tour to go with it. Your poster needs:

    1. The size of the poster needs to be 11"x17" @ 240DPI

    2. The name of the artist(s)​

    3. The name of the tour ex: "Conquer the World" tour

    4. When will the tour begin

    5. What countries, states, and cities will they be stopping at

    6. The dates when they will be arriving at those locations

    7. Where they can get tickets and more info (Ticketmaster, Live Nation, band website, etc.)

Screenshot 2025-05-02 at 10.32.25 AM.png

PART THREE - CREATE YOUR VIDEO

INSTRUCTIONS​​

​

  1. You must use Adobe Premiere Pro

  2. The video must be 60 seconds in length

  3. You MUST use Adobe Illustrator to create the graphics for your video. It's a "World Tour", so you need graphics of all the countries, states, and cities the artist(s) will be stopping at, for example, the USA, South America, Europe, etc.

  4. A minimum of 5 graphics (NOT FONTS)

  5. A minimum of 10 images of the artists

  6. An intro with the name of the artists

  7. An announcement of the world tour starting next year

  8. What countries will they be visiting

  9. An ending with where you can get tickets (Live Nation, Ticketmaster, etc.)

  10. Include your poster from Part two into your video

premiere_edited.png

CLICK TO WATCH EXAMPLE VIDEO

STUDENT EXAMPLES

Screenshot 2024-02-29 at 1.33.26 PM.png
RESOURCES

Finding & Downloading Fonts

Creating Titles for Video with Illustrator

PROGRAM TASKS COVERED

 

Student Goal

Coming soon is the biggest most exciting concert of the summer! Get ready for their 15-country world tour! These are taglines often associated with the rollout of a well-known artist or band announcement for a world tour. A lot of time effort and money goes into these events and one of the most used methods of promoting them is a promotional video. 

​

Student Objective

Students will conduct the necessary research to meet the requirements of creating an industry-standard promotional video for the music industry

​​

​Lesson/Project Overview

For this assignment, you will do a 90-second promotional video for 2 artists or bands that are teaming up for a world tour next year using what you've learned from using Adobe Photoshop and iMovie to create your project.​

​

Program Tasks Covered

704 Use critical thinking skills to plan and conduct research, manage projects, solve problems, and make informed decisions using appropriate digital tools and resources collaboratively. 

705 Determine strategies for success in multimedia projects.

706 Create format and present a media presentation.

707 Research new industry trends.

​

Total Hours To Complete:

(10 Days - 20 Hours)

​

bottom of page