top of page
Screen Shot 2022-01-10 at 1.59.33 PM.png

MP3 - FINAL ASSESSMENT

SUMMARY

You work for a beverage distributor in their art department. Your job is to take a product photo of the image and create an advertisement to be used by their sales department.

INSTRUCTIONS

PART ONE:

  1. Pick one of the drink choices supplied by your instructor and photograph it. You will take 3 images:

    1. Standard full-length shot of the front

    2. Standard full-length shot of the back

    3. A "creative" shot of the item, for example, a close-up, worm's eye, bird's eye, on its side, etc.

    4. Make sure you light the product evenly and without any dark areas or hot spots.

    5. See the example to the right

  2. Take the images of the item you photographed and move them to your laptop

  3. Create a folder in your Master Folder called "MP3 Assessment" with an Assets folder in it. Your files should be JPEG files named with your first initial+last name_shot1. EX: "FMcCarthy_shot1.jpg". Do this for all 3 shots.

  4. Take a screenshot of your folder with the files in it and upload it to Schoology. See the image to the right for an example

Screen Shot 2022-02-23 at 9.48.04 AM.png
Screen Shot 2022-02-15 at 1.32.37 PM.png
Screen Shot 2022-02-15 at 1.33.38 PM.png
Screen Shot 2022-02-15 at 1.32.51 PM.png
Screenshot 2023-03-29 at 9.22.52 AM.png

PART TWO:

  1. Open Adobe Photoshop and make these image corrections to the 3 images you photographed. Just leave the image the size it came out of the camera. No need to resize or make a new file like we usually do.

    1. Color correct to match the product​

    2. Adjust brightness and darkness

    3. Remove any dust or marks on the item

    4. Using the Pen Tool, trace out the image and create a path. Name the path by the image you took, EX: front, back

      1. Any tool other than the Pen tool will result in a ZERO for this part of the assessment. Your files will be inspected by your instructor to see your Paths.

    5. Turn the path you made into a selection and create a new layer out of it

    6. Place your image on a colored background that compliments the color(s) of your product.

    7. Save your image to your Master folder. Your files should be PSD files named with your first initial+last name_color_shot1. EX: "FMcCarthy_color_shot1.psd". Do this for all 3 shots.

    8. Take a screenshot of your folder with the files in it and upload it to Schoology. See the image to the right for an example.

    9. ALSO, UPLOAD YOUR THREE IMAGES AS LAYERED PSD FILES SO I CAN CHECK YOUR PEN TOOL PATHS

Screenshot 2023-03-29 at 9.21.04 AM.png
Screen Shot 2022-02-23 at 9.51.26 AM.png
Screen Shot 2022-02-15 at 1.32.51 PM.png
Screen Shot 2022-02-15 at 1.32.37 PM.png
Screen Shot 2022-02-15 at 1.33.38 PM.png

PART THREE:

  1. Take your 3 color-edited images and create a product advertisement. Activate your paths and import the outlined cans for your design.

  2. Create a new file 11"X17" @ 150DPI and name it with your first initial+last name_final. EX: "FMcCarthy_final"

  3. Find the logo of the product on Google and use it in your final design. You can also use the product "tagline" if it has one.

  4. Save your image to your Master folder. Your file should be a JPEG file named with your first initial+last name_FINAL. EX: "FMcCarthy_FINAL.jpg". 

  5. Take a screenshot of your folder with the files in it and upload it to Schoology. See the image to the right for an example.

  6. ALSO, UPLOAD YOUR FINAL DESIGN POSTER TO SCHOOLOGY. JUST THE FLATTENED JPEG IS NEEDED

Screen Shot 2022-02-23 at 8.25.49 AM.png
Screen Shot 2022-02-23 at 9.52.38 AM.png
Screen Shot 2022-02-15 at 1.39.05 PM.jpg

RESOURCES

Screenshot 2023-03-26 at 2.49.37 PM.png

ASSESSMENT CHECKLIST

bottom of page