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SECTION  - PRODUCT PHOTOGRAPHY

SUMMARY

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All businesses can benefit from having professional images. From your website to your social media, the right images can boost online visibility and encourage sales. No matter your industry or customer demographics, images are a vital part of the modern business world. Some businesses tackle this by choosing to use stock images on their website, while others will accept the cost and pay for a professional photographer. However, it’s actually fairly easy to learn some basic photography skills that can elevate your communications to an entirely new level.

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For this assignment, you will bring in a product to photograph along with any props you need to enhance your product photoshoot. You will take photos of your product from different angles with different types of lighting and also take photos of the product "in use" with a model. Take your photo shoot images and create a series of marketing images in photoshop that will fit the provided social media template.

POINTS TO CONSIDER

What is your idea for your Product Shot?

  • IMPORTANT!!!! EVERY product YOU NEED TO DO HAS TO HAVE A DIFFERENT PICTURE

    • Different views of the product to show features​

    • Close-up shots of specific parts

    • "In Use" shots with people in it being used. Use a student

    • Accessories with the product. Example: A coffee mug with a bag of coffee

  • Who is the client, or company you are representing?

  • What is the product?

  • Who is the target audience?

  • What research have you done about the product and company? Go online and look at their website as well as their competitors.

  • Where would you expect to see this advertisement?

  • What size is the poster? small or large?

  • What kind of lighting are you going to use to make this look professional?

  • What props do you need?

  • What is your background going to be? White, colored? Textured? will you have a model?  Will it be inside or outside? What other objects will be in it?

  • What will the "Color Scheme" of your shoot and social media ads be? Are there specific (company-related) colors that need to be used? Are you going to follow a theme like using the color wheel? Primary colors? Secondary colors? Tertiary colors?

PRODUCT SHOOT INSTRUCTIONS AND EXAMPLES

INSTRUCTIONS

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  1. Start by making a New Document. Size: 11X17 inches @ 150 DPI

  2. Select the product that you want to take a photo of. What will it be? clothing? food? electronics? it's up to you, but keep in mind you also have to make a poster to promote it so make it interesting.

  3. Take multiple images of the product at different angles using principles of composition - birds-eye view, symmetry, viewpoint, worms-eye, foreground, background, etc.

  4. Be careful of using any filters or effects on the product. Try to keep it original as you may end up misrepresenting the item you're photographing

  5. When you design your ads, make sure the product is the main focus of the design. Don't overcrowd it with props or complicated backgrounds

  6. What is the "Tagline" of your poster? What do you want your audience to know?

  7. What websites and social media platforms are these ads going to be located on? 

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PRODUCT POSTER EXAMPLES

PART ONE PRODUCT POSTER - HOT WHEELS

INSTRUCTIONS

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  1. Pick out some Hot Wheels vehicles to photograph. There are a variety of different items to choose from. You can shoot planes, cars and hot rods, construction vehicles, etc. You can shoot groups together or mix up different varieties.

  2. Once you have selected your vehicles visit: https://shop.mattel.com/pages/hot-wheels and do research on the product. See the examples to your right

  3. Make a New Document. Size: 11X17 inches @ 150 DPI

  4. Take multiple images of the product at different angles using principles of composition - birds-eye view, symmetry, viewpoint, worms-eye, foreground, background, etc.

  5. For this item ONLY, you can use filters and effects that compliment the style of the poster

  6. ​Create a poster that fits the style of Hot Wheels. Use bold type and colors, and photograph the vehicles using extreme angles.

  7. Submit to Schoology when complete.

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PART TWO - YOUR PRODUCT - SOCIAL MEDIA ADS

INSTRUCTIONS​

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  1. Using the item YOU chose/brought in, you will create social media ads for it using this template.

  2. Click on the image to download the template to your computer

  3. Unzip the file and move it to your Master Folder.

  4. ​Using the template create an ad for each social media platform represented in the image.

  5. Use Adobe Photoshop to paste your ads into the template.

  6. The ads are different sizes so you will have to adjust your designs to fit the dimension of the ads.

  7. Make sure the ads fit the style of the social media platform.

  8. Save your ad as a JPEG and upload it to Schoology.

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PART THREE - SOCIAL MEDIA COMMERCIAL

INSTRUCTIONS​

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  1. Using the item you chose/brought in, you will create a 20 second commercial to promote your product on social media.

  2. Use a variety of images you took of your product to create your ad.

  3. you can include props and actors for your video.

  4. You can also use the camera to record short video clips for your ad.

  5. You may combine pictures and videos for you final ad.

  6. Use fonts and colors that compliment your product.

  7. Using GARAGEBAND, use the loops that come with the program to create music to compliment your product.

  8. Upload your finished commercial video to Schoology.

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RESOURCES

Beginner Mistakes with Food Photography

 

DIY Product Photograpy Tips

 

Poster Design Tips

 

Nikon D7500 Tutorial

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Student Goal:

One of the most successful and time-tested ways of advertising an event, organization, or product is the poster. Whether it's for an energy drink, sporting event, or a new blockbuster movie coming out, posters are everywhere. Posters follow a few basic principles to design them, but the creative limits are endless. For this project, you're going to take a product from your home and make a promotional poster for it.

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Student Objective:

Using what we've learned about basic Photography and image composition along with the basic principles of Graphic Design, students will create an original poster design by photographic a product of their choosing and creating a poster to promote the product. 

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Lesson/Project Overview:

This project combines the theory content provided by this program from basic digital photography, graphic design and layout, and the use of text to create a poster using Adobe design programs.​

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Lesson/Project Task List:

205 Distinguish between vector and raster graphics. 

208 Use a desktop publishing application.

302 Describe the principles of Color Theory (including Primary, Secondary, Additive/Subtractive, Contrast, Lighting Design, Color Themes, Psychology, Hue/Saturation/Value/Luminance).

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Total Hours To Complete:

(10 Days - 20 Hours)

 

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